Grammy nominated artist Bebe Rexha fronts Lay's Turn Up the Flavour campaign, promoting the brand's new limited edition flavours 'inspired by three beloved music genres', pop, hip-hop and rock.

Each crisp flavour features a code to unlock a new single from the I'm A Mess hitmaker, and she commented 'As an artist, I love immersing myself in different music genres because they all make you feel a variety of emotions... You can feel those same emotions when tasting different flavours'.